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News • Dubai • United Arab Emirates • 2012-04-30

HRH Sheikh Mohammed opens Arabian Travel Market UAE Vice President, Prime Minister and Ruler of Dubai inaugurates ATM 2012 Middle East’s biggest travel and tourism event underscoring importance of sector to regional economies

HRH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, today officially inaugurated Arabian Travel Market (ATM) 2012, in the presence of senior government officials, leaders of the regional and international travel industry as well as high-profile participants.

The event programme for day one of ATM brings together some of the most prominent travel and tourism organisations in the Middle East and internationally, from both public and private sectors.

Mark Walsh, Portfolio Director, Reed Travel Exhibitions, organiser of Arabian Travel Market, said: “As the first promising signs of democratic progression emerge in the Middle East in the wake of the Arab Spring, the region’s tourism figures show that it is growing once again.

“This year’s ATM serves as a timely reminder and strong indicator of the vital role the travel and tourism industry plays in the region’s socio-economic development.

“A recent World Travel and Tourism Council (WTTC) report showed the direct contribution of the travel and tourism trade to GDP is forecast to increase by 4.6% to over $250 billion over the next decade.”

The 2012 instalment of ATM has seen a 46% rise in visitor pre-registrations, against 2011 figures, for its 19th edition, as well as travel agent registration up by a whopping 213%.

“The record figures we’re receiving for this year’s event reflects the region’s positive approach to the tourism sector as a major economic driver. 18-months on from the Arab Spring, we have seen a significant jump in interest from within the gulf Cooperation Council (GCC) States, which is confirmed by the positive pre-show figures we have seen across the board,” remarked Walsh.

HRH Sheikh Sheikh Mohammed, toured the exhibition with other dignitaries including HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline & Group and Akbar Al Baker, CEO Qatar Airways. This year, ATM features representatives from 87 countries, with 54 national tourist organisations exhibiting at the International Exhibition Centre floor over the next four-days.

Among international officials participating in the event are Alain Azouaou, Ambassador, French Embassy Abu Dhabi and Gonzalo De Benito Secades, Ambassador of Spain. Jean-Paul Tarud Kuborn, Chilean Ambassador to the UAE, also joined senior figures from tourism ministries in Cyprus, Malaysia and the Philippines.

ATM is a comprehensive four-day travel trade event held from 30 April - 3 May 2012, comprising exhibition, conference and seminar programmes, along with specialist industry days including travel agents day and careers day.

Topics discussed on day one included bouncing back from the ‘Arab Spring one-year on’ and ‘luxury hospitality in the modern age of globalisation’.

Speakers on the first day included some of the region’s most influential business leaders, such as Akbar Al Baker, CEO Qatar Airways, and Rudi Jagersbacher, President, Hilton Worldwide.

Highlights of the sessions tomorrow will include challenges facing aviation growth in the Middle East, attracting the Chinese traveller to the UAE, the Euromonitor travel industry global overview, along with the impact on tourism of the holy month of Ramadan.

With a diverse range of international participants ATM unlocks business opportunities within the Middle East for inbound and outbound tourism professionals.

Now in its 19th year, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.

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