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NewsGreat Britain • 2012-02-01

Select the country and object's type BVCB in Utrecht / Forthcoming leisure marketing activity

BVCB at Vakantiebeurs Utrecht

BVCB joined Tourism Ireland on the Ireland stand at Vakantiebeurs Utrecht (Jan 9-13). The Titanic-themed stand provided an extra opportunity to raise Belfast and Northern Ireland’s profile in this key travel market. Also attending were BVCB members Hostelling International and Belfast City Bike Tours.

The NI 2012 programme, the Titanic Centenary commemorations, opening of Titanic Belfast and the new bmibaby service into George Best Belfast City Airport, meant there was plenty to inform both travel media, travel trade and the Dutch travelling public considering travelling to Ireland. Vakantiebeurs is the biggest travel show in the Benelux region – 126,279 visitors came to the show this year, up 3% on last year. The Europe section was the most popular area for visitors and Britain and Ireland ranked within the top 10 stands visited.

Some of the forthcoming leisure & trade shows BVCB will be attending:

NITB\'s Great Days Out for Groups 4 February

Sea Trade Miami 12-15 March

Best of Britain & Ireland (Birmingham) 14 - 15 March

Britain & Ireland Marketplace BIM 19-20 March

ITOA Workshop (Dublin) 29 March

Meet the Buyer 18 & 19 April

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