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World video travel guide
SLOVENIAN TOURISM IN THE FIRST HALF OF 2012
In mid-2012, the Slovenian Tourist Board prepared an overview of activities, statistical data and other interesting contents, which show the image of Slovenian tourism before the peak tourist season.
Slovenian Tourist Board Activities in the second half of 2012
In the second half of the year, the activities of the Slovenian Tourist Board will follow the guidelines contained in the 2012 – 2016 Slovenia Tourism Development Strategy. We will proceed with our sustainable orientation, the Green. Active. Healthy. Slovenia cover story and are even further focused on achieving synergies in partnership, digital marketing and innovation.
The majority of financially more challenging projects were implemented in the first half of the year, whereas 4 major tourist workshops and 6 fairs for the general public are planned for the second half of the year, including a series of promotional activities that are less financially challenging, yet intensive as regards the work input. We are also planning study trips for foreign tour operators as well as foreign journalists. In partnership with the Slovenian Spas Association, we will carry out an advertising campaign with strengthened communication with the general and expert public already present on foreign markets. Our international projects include the development and promotion of the Alpe-Adria Trail, the development of the T-lab project and implementation of activities within the Slow Tourism and EDEN projects.
Results of Slovenian Tourism before the 2012 Summer Tourist Season
According to the Statistical Office of the Republic of Slovenia, in the first four months of this year there have been 6.4% more foreign tourists, who accounted for 4.8% more overnight stays. The negative trend, however, is shown in arrivals and overnight stays of domestic guests (-1.9% in arrivals and -3.7% in overnight stays). The largest share of overnight stays (within the January-April 2012 period) is still created by guests from Italy, Austria, Croatia, Germany and Serbia, but the largest growth is registered with Japanese, Swiss, Russian, Ukrainian and Polish tourists.
Perception of the I feel Slovenia brand
In cooperation with Episcenter, the Slovenian Tourist Board conducted a survey, which resulted in significant findings regarding the I feel Slovenia brand. The I feel Slovenia brand has been used by two thirds of the Slovenian tourist economy. More than half of respondents who had never used the brand, believe that they would use it if they knew the benefits and advantages of its use. As much as 84 per cent of the Slovenian tourist economy believes that use of the I feel Slovenia brand is important in terms of foreign market positioning, and 38 believe that the use of the brand on foreign markets enables the achievement of a higher sales price. However, as much as 23 per cent more foreigners would decide to purchase the service of relaxation in Slovenian spas if Slovenian spas were presented with the I feel Slovenia sign.
