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World video travel guide
TA and Malaysia Airlines launch historic French partnership
Tourism Australia and Malaysia Airlines launched Frances largest integrated airline partnership on 19 January, with 30 trade partners and media in attendance. Kicking off on Australia Day, the There\'s Nothing Like Australia branded campaign will deliver tactical online promotions and digital out-of-home advertising in Paris Metro and Rail stations. It also incorporates a major youth radio promotion, a media famil and two Aussie Specialist agent famils to Australia. Tourism Australias Managing Director Andrew McEvoy, launched the campaign from Sydney, alongside senior Malaysia Airlines representatives - Mr Sarjan Darus, General Manager France, Spain & Portugal and Edwin Peters, Marketing Manager Europe.
tourism.australia.com
