World video travel guide

NewsAustralia • 2011-06-15

Select the country and object's type Agri-Food Tourism Investment In North Queensland

The Australian Government is helping Tropical North Queensland diversify its regional tourism industry with a $446,010 TQUAL tourism grant to improve the distribution of fresh tropical produce.

The Minister for Tourism, Martin Ferguson AM MP, is in Cairns today to launch the “Taste Paradise” brand as part of a TQUAL Grants project that was announced in 2009 and is aimed at positioning North Queensland as an emerging tropical agri-food destination.

Tropical North Queensland now has a branding and marketing strategy based around regional food. The research, action plans and capacity-building as part of this project are integral to the success of the scheme.

“There is clearly latent demand for tropical agri-food attractions – previous studies have shown that,” Minister Ferguson said.

“Visitors want the whole experience of Tropical North Queensland, and that includes its unique produce.

“More and more farmers are embracing tourism. We have an opportunity to offer authentic, unique experiences, and this project will help to capitalise on the tropical agri-food theme.”

Just over four million visitors came to Tropical North Queensland last financial year. Between them, they spent $2.6 billion.

“Natural disasters give proactive measures more urgency,” Minister Ferguson said.

“That’s why the Australian and Queensland Governments teamed up to support the state’s tourism industry in the wake of Cyclone Yasi and the widespread flooding.

“Of the $12 million support package, domestic and international marketing has received the lion’s share. This includes the campaign telling Australians that Queensland is open for business.

“A mega familiarisation brought 200 overseas and domestic media to some of our top destinations. Meanwhile Qantas, Virgin, Jetstar and some 650 operators offered deals through Queensland.com.

“We’ll have to wait for the figures, but anecdotal reports suggest the speed of these campaigns has made a real difference to forward bookings, not least over Easter.”

The Australian Government has committed an additional $40 million to TQUAL Grants over four years. The current round is closed for applications and the next round will open in early 2012.

RSS RSS All news

 

Related objects

Darwin, Northern Territory

Cities Darwin, Northern Territory

Darwin is the capital of Northern Territory. It is a convenient start point for those, who want to visit Tiwis Islands and Kakadu and Litchfield Parks

Kimberley

Regions, areas, large resorts  
Kimberley

Melbourne

Cities  
Melbourne

New South Wales

Regions, areas, large resorts  
New South Wales

Northern Territory

Regions, areas, large resorts  
Northern Territory

Queensland

Regions, areas, large resorts  
Queensland

Sidney

Cities Sidney

Sydney is one of the most beautiful port cities of the world. The main sights: Opera House, Harbour Bridge, Chinese Garden of Friendship, Royal Botanic Garden, the Zoo

Tasmania

Regions, areas, large resorts  
Tasmania

Victoria

Regions, areas, large resorts  
Victoria

Western Australia

Regions, areas, large resorts  
Western Australia

Hobart

Cities  
Hobart

Australia, landscape

Mountains, caves, canons Australia, landscape

Landscapes of Australia – the land of bizarre rocks, scorching red deserts and ancient tropical forests charm even skilled travelers.

Australia, nature

Nature Australia, nature

The flora and fauna of Australia is unique - kangaroo, koala, platypus, echidna, ten-metres horse-tails and ferns one can see only here

Australian Animals

Animal World, zoos  
Australian Animals

Australian crocodile

Animal World, zoos  
Australian crocodile

Australian Flora

Nature  
Australian Flora

Australian food and wine

World Culinary  
Australian food and wine

Barossa Valley

Mountains, caves, canons  
Barossa Valley

Camping in Australia

Extreme tourism and Walking  
Camping in Australia

Cape York Peninsula

Islands, archipelagos  
Cape York Peninsula

Derwent River

Rivers, channels  
Derwent River

Dolphins of Monkey Mia

Animal World, zoos  
Dolphins of Monkey Mia

Fraser Island

Islands, archipelagos  
Fraser Island

Great Ocean Road

Popular tourist places  
Great Ocean Road

Kangaroo Island

Islands, archipelagos  
Kangaroo Island

Koala Conservation Centre

Animal World, zoos  
Koala Conservation Centre

New Year's Eve Party in Australia

Events, Shows, amusement  
New Year's Eve Party in Australia

Philip Island

Islands, archipelagos  
Philip Island

Port Arthur

Popular tourist places  
Port Arthur

Recreation in Australia

Extreme tourism and Walking  
Recreation in Australia

Skydiving in Pinjarra

Extreme tourism and Walking  
Skydiving in Pinjarra

Spearfishing in the Daintree Rainforest

Fishing  
Spearfishing in the Daintree Rainforest