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NewsNorth CarolinaUnited States • 2011-09-28


CHARLOTTE – September 28, 2011 - One of Charlotte’s most popular hotels has “turned over a new leaf” this fall – by introducing a collection of newly renovated guest rooms along with new signage, new amenities and new touchpoints throughout the property that locally represent a new energy behind a global rebranding initiative underway by a DoubleTree by Hilton portfolio of more than 265 hotels in 21 countries. Bordered by the beautifully landscaped grounds of the Johnson & Wales University campus in the city’s Gateway Village neighborhood, the newly renamed DoubleTree by Hilton Charlotte is within walking distance to Bank of America Stadium, Time Warner Cable Arena and the Charlotte Convention Center.

Bill DeLoache, hotel general manager, said: “We’re very proud to be at the forefront of the DoubleTree by Hilton global rebranding initiative here in Charlotte. By listening to frequent travelers and our most loyal hotel guests, we will continue to introduce new amenities and services in the coming months that enhance hotel arrivals and departures, provide more healthy and sustainable food options, continue our passionate commitment toward sustainable business practices and ultimately create a more relaxing, friendly, comfortable and rewarding hotel experience for everyone who stays with DoubleTree by Hilton.”

All of the hotels 187 guest rooms and suites at the now 100% smoke-free hotel have been redesigned with soothing and relaxing neutral tones offering a contemporary, residential style. Thoughtful upgrades have been made in guestroom furniture, tableside lighting, new wall coverings and the introduction of the brand’s refreshing new Citron bath and body amenities by Crabtree & Evelyn. Wireless and wired high-speed internet access, spacious work desks, Wolfgang Puck in-room coffee service and flat-screen, high-definition televisions round out guestroom offerings.

Rolling out through a series of operational, marketing, advertising, online, social media and internal/external communications channels throughout 2011, DoubleTree by Hilton’s mission behind this reenergized effort is to share the brand’s fast-paced expansion around the world, showcase the guest-centered enhancements and investments made by hotel owners in recent months, share its unique service philosophy with today’s travelers, and strengthen its proud affiliation through a newly unified global branding affiliation with Hilton Worldwide.

DeLoache added, “DoubleTree by Hilton’s rebranding initiative continues to build positive momentum behind this hotel team’s outstanding performance at an ideal time, with many exciting events coming to the Queen City in the coming weeks and months, such as the Queen City in Pink campaign for the Susan G. Komen Race for the Cure this October and the Democratic National Convention in September 2012.”

Located 15 minutes from Charlotte Douglas International Airport and centrally located with easy driving distance of Charlotte Motor Speedway, University of North Carolina Charlotte, Verizon Wireless Ampitheatre and many other Charlotte area attractions, the DoubleTree by Hilton Charlotte is located at 895 West Trade Street, Charlotte, NC 28202. For more information, visit our hotel website at or contact the hotel directly at 704-347-0070.

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