World video travel guide

NewsUnited States • 2013-08-26

Select the country and object's type Recorded Webinar International Travel & Tourism Markets: Traditional vs. BRIC

On May 30, 2013, the U.S. Department of Commerce\'s Office of Travel and Tourism Industries (OTTI) and the Global Travel and Tourism Team, along with Travel Market Insights, shared a new way to look at using research data to make marketing decisions. Brand USA completed the picture by providing an update on key international markets and their work in those markets.

The UNWTO projects that emerging markets will grow faster than traditional overseas markets. What does this mean for the United States and your destination or business? In the United States, the top four traditional markets (Japan, United Kingdom, Germany and France) have long dominated the arrivals market. In 1996, the market share of these four countries for all overseas countries was more than 50%. Where is it now? That same year, the BRICs (Brazil, Russia, India & China) represented less than 6% of all arrivals. How has this changed since then?

The strong growth from the emerging markets has forced many travel and tourism businesses to look more closely at their international marketing efforts. On the one hand, everyone is talking about the emerging markets. At the same time, many U.S. destinations and businesses have made years\' worth of investment in the top traditional visitor markets. This webinar, \"Traditional vs. BRIC,\" took a unique look at how four emerging markets stack up against four traditional markets for overseas visitor arrivals to the United States.

During the webinar, Office of Travel & Tourism Industries\' data on arrivals, spending, port-of-entry, visitation and other key traveler characteristics were utilized to provide a different way for destinations and travel businesses to determine what markets are the best match for them. In addition, by using traveler characteristics data, targeted promotional plans may be developed to focus upon the strengths of these markets.

If you ask this question, \"On what markets should I be focused in the next five years?\", and missed this webinar in its live presentation, here\'s a great opportunity for you to glean the information that was provided by three presenters:

Ron Erdmann, Research Director, Office of Travel & Tourism Industries. Mr. Erdmann has been in the research and analysis space for more than 30 years, providing market intelligence and planning assistance to travel and tourism industry organizations that aids them in attaining international marketing success.

Scott C. Johnson, Principal, Travel Market Insights. Mr. Johnson has been working with travel industry clients for 23 years to assist them in using the OTTI data for market decision making and approaches.

Michael Carroll, Vice President of Marketing for Brand USA. Mr. Carroll has significant expertise in branding and marketing, and provided specifics about how the travel and tourism industry\'s efforts can drive international visitation from these markets.

To register for this recorded event, or for more details on speakers and format, click here:

Recorded webinar log-in information will be sent after registration and payment ($25.00) is received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 ( or Ron Erdmann at 202-482-4554 ( in the United States.


OTTI Background

Manufacturing and Services\' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to date, please visit:

For more detail information on the U.S. international travel to the U.S., please visit:

U.S. Commercial Service Background

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce\'s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is:

For more information on Commercial Service export promotion activities for the travel and tourism industry please visit

RSS RSS All news


Related objects


Regions, areas, large resorts Alabama

Some cities of Alabama still keep a spirit and a subtle charm of Old American South - a land of aristocrats-planters and endless cotton fields


Regions, areas, large resorts Alaska

Alaska is the land of wild, primeval nature, snowy mountains, glaciers, volcanoes, bare islands, dense forests, tundra. Cold winters and hot springs; the richest sources of mineral and fuel resources


Regions, areas, large resorts Arizona

Deserts, mountains, canyons, rivers, craters, and fossilized forest - all of these can be seen only in State of Arizona in southwest of the United States


Regions, areas, large resorts Arkansas

Nature is the main attraction of Arkansas. There are 5 parks within the system of National parks of the U. S. and 47 parks belong to the state of Arkansas


Regions, areas, large resorts California

California is so-called «The Golden State» of the United States. It is amazingly diverse in natural and cultural features


Regions, areas, large resorts Colorado

Mountain State of Colorado is rich in beautiful cities, national parks, rivers and lakes, canyons and waterfalls - expanse for tourism


Regions, areas, large resorts Connecticut

Owing to the rich cultural life and close neighborhood of New York, Connecticut holds the leadership among the main tourist centers of the U. S.


Regions, areas, large resorts Delaware

Tourist will find in the state of Delaware picturesque shores of the Delaware Bay, endless expanses of the Ocean, the majestic capital of the state


Regions, areas, large resorts Florida

Warm climate, an abundance of excellent beaches, theme and national parks, all possibilities to have fun attract tourists to the state of Florida all the year round


Regions, areas, large resorts Georgia

The Peach State, the Empire State of the South or just Georgia is famous for its state song "Georgia on My Mind" recorded by incomparable Ray Charles.


Regions, areas, large resorts  


Regions, areas, large resorts Hawaii

On Hawaii there is everything you dreamed of: beautiful beaches and trendy discos for lovers of entertainment, virgin jungle and wild gardens for nature lovers, magnificent coral reefs and the best surfing points for fans of sports recreation


Regions, areas, large resorts Idaho

Lunar craters in Idaho - are the most amazing 75 sq. miles on North American continent - extraordinarily beautiful place


Regions, areas, large resorts Illinois

The state of Illinois can be divided into two parts: the raucous industrial city of Chicago and agricultural Illinois itself with its settled life


Regions, areas, large resorts Indiana

Indianapolis, the capital of the state of Indiana is the main tourist attraction and a Mecca for those who love baseball and are keen on cars.


Regions, areas, large resorts Iowa

They often call Iowa the "Food Capital of the World", but its economy, culture, and landscape are diverse


Regions, areas, large resorts Kansas

The main attractions of Kansas are 4 national historic sites - military forts of XIX cent. and the National Reserve (the Flint Hills), the continent's largest remaining tract of tallgrass


Regions, areas, large resorts Kentucky

The state of Kentucky is known for bourbon and whiskey distilling, tobacco and horse racing. The most famous horse racing is the Kentucky Derby


Regions, areas, large resorts Louisiana

The main tourist center of Louisiana, is New Orleans - a stunning city, numerous districts of which offer a wide variety of national cultures and cuisines


Regions, areas, large resorts Maine

The state of Maine, located on the very north of U. S. Atlantic coast is relatively sparsely populated, but thickly covered with forests - a perfect place for nature lovers


Regions, areas, large resorts Maryland

Tourists come to Maryland to relax on beaches of the Ocean - City or resort towns of the Deep Creek Lake. Different forms of active recreation, excellent sea food restaurants


Regions, areas, large resorts Massachusetts

The state of Massachusetts is home to the U. S. famous museums and art galleries, Harvard and Cambridge Universities


Regions, areas, large resorts Michigan

Michigan, famous for its professional sports teams, is a paradise for active holiday lovers, from hikers and hunters to fishermen and yachtsmen


Regions, areas, large resorts Minnesota

There are more than 10 thousand lakes in the state of Minnesota. It is noteworthy that rivers flow from Minnesota in three directions: north - to Hudson Bay, east - to the Atlantic and south to the Gulf of Mexico. Great fishing


Regions, areas, large resorts Mississippi

The state of Mississippi is heavily forested. Its name comes from the Mississippi River. Golf, tennis and boating are year round sports. Jackson is the state's capital and largest city


Regions, areas, large resorts Montana

“A State of Treasures” – Montana - will please tourists with a lot of natural, cultural and historical attractions


Regions, areas, large resorts Nevada

The state of Nevada attracts lovers of gambling, mountain resorts, quiet recreation and fishing on lake shores

New Hampshire

Regions, areas, large resorts New Hampshire

Mountainous-lake region of New Hampshire in New England is the oldest resort in America. People come to this amazing place all the year round

New Mexico

Regions, areas, large resorts New Mexico

Any traveler will appreciate the mountainous state of New Mexico: numerous monuments of ancient culture, 20 Indian settlements, excellent ski resorts

New York

Regions, areas, large resorts New York

State of New York is saturated with mountains, rivers, lakes and pine forests. Besides that, there are excellent beaches in the Long Island district and on the Atlantic’s coasts

New York City

Cities New York City

New York City - skyscrapers, museums, galleries, theaters, exhibition halls, parks, cafes and restaurants - all these one can find in the largest city of the world

North Carolina

Regions, areas, large resorts North Carolina

In the state of North Carolina there are many rivers and foothills, beautiful cities with museums and parks, hotels and resorts on the Atlantic shores

North Dakota

Regions, areas, large resorts North Dakota

The state of North Dakota attracts tourists with rodeo and the developed infrastructure of ski resorts

South Dakota

Regions, areas, large resorts South Dakota

The state of South Dakota is famous by music festivals, cowboy rodeos, speed-racings. Fields for golf are rightly considered to be among the U. S. best

State of Wyoming

Regions, areas, large resorts State of Wyoming

High mountain state of Wyoming always attracts mountaineers and ecotourism enthusiasts


Regions, areas, large resorts Tennessee

State of Tennessee attracts tourists by the highest mountain Klingmans-Dome (6,643 feet) and splendid local whiskey Jack Daniels


Regions, areas, large resorts Texas

Texas, located at the south of the North American continent, is the second largest U.S. state. It is the industrial and agrarian leader of the country

United States Virgin Islands

Regions, areas, large resorts United States Virgin Islands

United States Virgin Islands attracts tourists from all over the world with their beautiful tropical nature, splendid sand beaches, fantastic coral forests, excellent diving places


Regions, areas, large resorts Utah

State of Utah provides tourists with all opportunities for excellent vacations: the Rocky Mountains, the Colorado River, the Great Salt Lake, natural forest reserves


Regions, areas, large resorts Vermont

Most of the territory of Vermont is covered by mountains, hills and valleys. There are many lakes and ponds. High tourist season is in summer, fall


Regions, areas, large resorts Virginia

The state of Virginia is a birthplace of 8 presidents of the U. S. George Washington was born in the town of Mount Vernon. His plantation home is well preserved and now is a museum

Washington (U.S. state)

Regions, areas, large resorts Washington (U.S. state)

State of Washington attracts tourist with resorts of the Pacific coast, beautiful cities, national parks and the Cascade Ranges

Washington, D.C.

Regions, areas, large resorts Washington, D.C.

Formally the District of Columbia and commonly referred to as Washington, the District, or simply D. C., is the capital of the United States. It is famous for impressive monuments and world class art museums

West Virginia

Regions, areas, large resorts West Virginia

The state of West Virginia has a lot of attractions: National Historical Park Harpers Ferry; SPA Resorts White Sulphur Springs and Berkeley Springs


Regions, areas, large resorts Wisconsin

Wisconsin is the state of undulating hills covered with forests, and deep lakes - more than 8,5 thousand, the largest of which is Vinnebego. The climate is humid

Appalachian Trail

Extreme tourism and Walking Appalachian Trail

Appalachian Trail - is a popular route for hiking with the length of 3. 5 thousand kilometers. One will need a whole season to overcome it

Rocky Mountains

Mountains, caves, canons Rocky Mountains

In the Rocky Mountains are concentrated many of the United State’s national parks, which attract tourists from different countries all the year round